In a highly competitive industry, breaking through the noise and getting your business noticed can be a challenge, especially for smaller or independent businesses. While mio helps you to provide better customer service and win new business, it’s also important that agents are being proactive in other ways to attract more customers.
For estate agents, visibility needs to be achieved on a local scale which, in some respects, can be more difficult as it means targeting a niche audience. For many people, the first port of call when looking for an agent is an online search; therefore it’s easy for agents to miss out on business if their competition is appearing before them in online search results.
So, as good as word-of-mouth referrals may be, getting your branch online and proactively reaching out to clients can open many more doors, helping build your brand awareness and customer base. Here are a few tips to get you started…
Google My Business
Google My Business is a tool that allows you to verify your business online and provide useful information such as opening times, address and contact details so prospective customers can get in touch easily. Google My Business creates a knowledge graph which appears on the right hand side of the results page, which increases your visibility in Google’s Search Engine Results Pages, and Google Maps, to help drive customer engagement with you.
Once you register with Google My Business, your business will become visible to anyone searching for estate agents in your local area, helping you reach your target (local) customers. All you need to do is input your business information, your address being the most important, so that potential clients can easily find your business online.
Sign up to Google My Business here.
Google Reviews is a feature of Google My Business that allows customers to post a review on Google about their experience with your business, either about your services or products.
As this review is online, on Google, it is public and can potentially be seen by millions. It is therefore essential that you do everything in your power to ensure that your business receives the very best reviews. Reviews also give you the opportunity to learn from customer experience and continuously improve your service.
At mio, we believe the key to receiving fantastic reviews is to provide the best customer experience possible, and mio can help you do just that! With mio, agents can easily streamline communication, provide transparency and keep customers informed every step of the way.
Nowadays, over 4 million people in the UK use social media and this figure is only predicted to rise further. With so many users, social media has become an important marketing tool for any successful business, and can be used by agents in a number of ways:
- Promoting properties: Facebook, Twitter and Instagram are all useful platforms to use when promoting properties. It gives you the opportunity to show off your listings, offer important information and enable clients to easily share posts with friends and family.
- Building relationships: Use social media to establish a warm and friendly brand voice, engage with your existing and new customers, build personal connections and give potential clients a reason to come to you and not the competition.
- Visuals: Property is a visual business and, apart from an attractive price, showing off your properties with lots of images is the best way to engage potential customers. Flood your social media with photos, videos and virtual tours but keep it interesting!
Property sector directories
Get listings on high-quality property sector directories, such as Rightmove, Zoopla or OnTheMarket as despite many being put off by the cost or have not factored this into their budget, this proves a great way to improve your business’s visibility in the search results.
Likewise, many homemovers prefer to browse these sites in order to see a wider range of properties in one place. So, get your properties on there and get noticed!
Optimise your website
Optimising your website means changing a few things to make it more visible in search engine results and improve user experience on site. A great way to do this is to start a blog on your website. Write about things that will interest your customers and share your expertise. Producing useful, high-quality content for your blog will create a valuable knowledge hub for your customers, where they can go to get information on any queries they may have about the homebuying process.
You should also try to use location relevant keywords within your website’s content so that your site is more likely to be found by people in your local area or people searching for estate agents in your area. Location relevant keywords are easy to include when talking about where your branch or properties are located.
Another important factor to consider when it comes to your website is site and page speed. You should ensure pages load properly by removing and resizing large images and then testing the speed of the website.
Test your website speed here.