In some ways, very little has changed in the housing market and estate agency in the past 50 years. Despite technology advancing in leaps and bounds, people are still buying and selling houses in the same way. Even online estate agents, whose advent was heralded as the death of your local highstreet branch, have secured a far smaller share of the market than was originally forecast, and since the beginning of 2019 two of the sector’s largest players have entered into administration.
The most notable change has been the use of property portals replacing newspaper property ads following the birth of the internet: but even this behemoth of cultural change has had an arguably limited effect on estate agency. While your customers browse listings on the move, or from the comfort of their own home, agents themselves and the buying and selling process are still often stuck squarely in the dark ages.
Technology advances, but the market stays the same. In fact, in the past 10 years, the average completion time has increased from 10 weeks to 18 weeks. With numbers like this, you might argue that we are going backwards, not forwards.
Instead, we believe it will be estate agents themselves that change the home-buying process, and the building of a strong, proactive community. At mio we are already seeing the beginnings of an amazing collection of agents working together to improve the industry in a truly positive way. By future-proofing your agency with the mio community, you will be ensuring that you aren’t left behind.
A Shared View of the Chain
Estate agency has always operated in the same way – from within competitive silos of information, each with their own chain view. In each property chain there are as many versions of the chain as there are people trying to unravel them.
By signing up to mio, you are accessing a community view of the property chain, which is created in collaboration with all other participating agents.
This means that finally (finally) estate agents are pulling together to build a single, comprehensive and trusted view of the property chain. By communicating clearly, sharing small amounts of information and working together in the same direction the mio community is saving time, money and stress across the board. It’s that simple, and a win-win for all.
Building relationships for the future is an essential part of any career, and Estate Agency is no exception.
Our community at mio is made up of proactive and progressive agents, committed to providing great customer experience and building great relationships. Improved communication across the chain means that our members make positive connections across branches, agencies and teams quickly and with minimal effort.
Rally together against online EAs and sloppy agents
Despite the underwhelming effect of online estate agents on the market, many agents have reported frustration when they are involved in the chain, due to different priorities and ways of working. Similarly, if one agent in your chain isn’t pulling their weight, it can slow down the whole process for everyone, and begin affecting your bottom line.
With mio, estate agents work together to build a picture of the chain, filling in the gaps left by sloppy agents and onlines together. This isn’t the same as doing their work for them, but you are working together to minimise their impact.
Improved Customer Service
With the advancing ubiquity of instant messaging in business spaces, customers are more and more often demanding instant gratification when it comes to information sharing and communication. Knowing this, we built an integrated mio app for our community’s customers, bringing home buyers in from the cold too with instant and easily accessible updates on their sale or purchase.
According to The Property Ombudsman annual report, two of the top causes of complaint for both sales agents were poor communication and record keeping. The mio integrated app handles both, allowing you to go the extra mile for your customers whilst also saving on time and effort.
Customers increasingly demand convenience – and estate agents deserve it too. With mio handling centralised communication (easily integrated with your existing CRM or email system) our clients’ favourite feature has to be email communication with just one click from within the platform.
The mio community communicated constantly and effectively between agents and across branches, making it easier to share information with your own team and with the other agents in your chain. mio facilitates proactive sales management, by generating chase tasks where key items are outstanding to ensure that all agents in the chain are up to speed on the status of items and what needs to be done next.
With less time making phone calls, answering voicemails, and taking messages for colleagues out of office, the mio community is able to get down to the really important jobs.
We know that technology isn’t a silver bullet to solve all an estate agent’s problems – but you have to admit, in a world constantly demanding instant messaging, instant data and instant gratification, some degree of modernisation is necessary.
Modernise your service offering with a free 6 month subscription to mio, and watch your customers get happier, your team quicker and your fall-through rates lower!
Want to future-proof your branch and join the mio community?
Contact us today – and try mio FREE for 6 months.